COVID-19 and Guest Engagement Analysis in the Entertainment Industry: towards an Integrated Approach
Authors: Barbara Antonucci, Andrea Ciceri, Nicole Cutrufo, Courtney Riall Mallory, Giulia Songa. Abstract The present paper outlines the results of research on user engagement with theme park online contents and
Introduction by Nicole Cutrufo The travel and entertainment sector is among those most affected by the COVID-19 emergency. We’ve gathered professionals and researchers from multidisciplinary fields passionate about Guest Experience.