Research-Driven Strategy

Real innovation starts with real insight. At Doitwell, we ground our work in thorough research—from industry trends and behavioral studies to in-depth market analysis. This gives our clients a clear view of what guests want, how they think, and where the industry is heading.

“Our research helps shape smarter strategies, stronger experiences, and digital solutions.”

Exploring the Future of Guest Experience

We conducted an interdisciplinary analysis. Our goal was to collect insights to better understand how to satisfy the needs of customers and set the best strategies. Doitwell specializes in the management of projects in the field of Guest Experience. Together with our Clients (hotels, museums, attractions, theme parks, tour operators), we have been re-imagining the post-COVID-19 customer journey. To support our analysis, among other initiatives, we recently carried out a survey to study customers’ future needs and behaviors.

In partnership with

Authors

N Cutrufo, C Baker, C Chuchara, C Riall Mallory, D Safferstein, A Pickett, S Morgillo

Key Words

Contactless technology, Guest experience, Post-COVID-19, Digital transformation, Hospitality industry Health and safety

COVID-19 and Guest Engagement Analysis in the Entertainment Industry: towards an Integrated Approach

The present paper outlines the results of research on user engagement with theme park online contents and carries on an evaluation of the marketing strategies adopted by some attractions to build or strengthen the bond with their guests and communicate health and safety protocols while promoting their destination.

In partnership with

Authors

B Antonucci, A Ciceri, N Cutrufo, CR Mallory, G Songa

Key Words

Guest Experience, Online Engagement, COVID-19, User Experience, Theme Parks, Neuromarketing, Small Data

Research for TRAN Committee: Relaunching transport and tourism in Europe – Part I - Think Tank, European Parliament Think Tank

This study provides the European Parliament’s Committee on Transport and Tourism (TRAN) with an overview of the repercussions of the COVID-19 pandemic on the EU transport and tourism sectors and policy recommendations to address the challenges emerging from the crisis.

In partnership with

Authors

PANTEIA: Maria RODRIGUES, Tharsis TEOH, Carolina RAMOS, Thomas de WINTER, Ljubica KNEZEVIC Università degli Studi Roma Tre: Edoardo MARCUCCI, Giacomo LOZZI, Valerio GATTA, Barbara ANTONUCCI, Nicole CUTRUFO, Lidia MARONGIU POLIS: Giacomo LOZZI, Ivo CRÉ. European Parliament, Policy Department for Structural and Cohesion Policies, Brussels.

Key Words

Tourism, Transport, Job Security, Employment, Economics, Economic Analysis, Carriage of goods, Carriage of passengers

Research for TRAN Committee: Relaunching transport and tourism in Europe - Part III: Aviation - Think Tank, European Parliament Think Tank

This thematic briefing provides the European Parliament’s Committee on Transport and Tourism (TRAN) with an overview of the repercussions of the COVID-19 pandemic on the aviation sector, as well as policy recommendations to address the challenges emerging from the crisis.

In partnership with

Authors

PANTEIA: Maria RODRIGUES, Emilia SANDRI, Ljubica KNEZEVIC, Tharsis TEOH • Università degli Studi Roma Tre: Barbara ANTONUCCi, Nicole CUTRUFO, Lidia MARONGIU. European Parliament, Policy Department for Structural and Cohesion Policies, Brussels.

Key Words

air and space transport, airline, economic conditions, economic recovery, health policy, market support, social affairs, tourism, trade policy

Research for TRAN Committee: Relaunching transport and tourism in Europe – Part IV: Tourism sector - Think Tank, European Parliament Think Tank

This thematic briefing provides the European Parliament’s Committee on Transport and Tourism (TRAN) with an overview of the repercussions of the COVID-19 pandemic on the tourism sector, as well as policy recommendations to address the challenges emerging from the crisis.

In partnership with

Authors

PANTEIA: Ljubica KNEZEVIC CVELBAR, Maria RODRIGUES, Tharsis TEOH, Università degli Studi Roma Tre: Barbara ANTONUCCI, Nicole CUTRUFO, Lidia MARONGIU. European Parliament, Policy Department for Structural and Cohesion Policies, Brussels.

Key Words

workforce, economic conditions, economic recovery, health policy, market support, social affairs, tourism, trade policy, tourism

Amusement Parks and the Master's in Languages, Intercultural Communication and Tourism Management

The research, coordinated by Professor Barbara Antonucci, director of the Master’s program, with the collaboration of Nicole Cutrufo (Doitwell) for the focus on amusement parks, was carried out by analyzing over 1,300 reviews using a tool based on an AI algorithm, specially developed – as there was no budget for paid platforms or extensive API usage – by the students with the help of a faculty member.

The level of positivity in the comments was assessed by running queries and analyzing specific keywords. The study also examined the parks’ possible responses and the dates of the reviews. Comments in both Italian and English were analyzed, with results manually verified when necessary.

It was a complex project, carried out in this case with a proprietary tool that may differ in some ways from those conducted with expensive professional systems capable of interfacing, through APIs, with other data sets. Nonetheless, the results accurately reflect what is emerging on TripAdvisor.

In partnership with

Authors

N Cutrufo, C Baker, C Chuchara, C Riall Mallory, D Safferstein, A Pickett, S Morgillo

Key Words

Guest Experience, Online Reputation, Reviews

African Bridge Network

African Bridge Network (ABN) is an organization founded in 2015 that helps foreign-trained professionals in Massachusetts to find career opportunities by providing skilled immigrant integration, professional network, fellowship, job search, employer engagement, and workforce development resources and opportunities.

In partnership with

Authors

N Cutrufo, B Greaux

Key Words

AI for Workforce Development