Are you thinking of traveling outside the typical New York scene to look for some cityscape fun? Then get ready to pack your bags and hit the road to Coney Island for a New York vacation to remember. From eclectic sandcastles to amusement park rides roaring at every corner; Coney Island is a come one, come all kind of destination for everyone.
By everyone, we really do mean everyone. In the 1600s, Coney Island’s only inhabitants were rabbits (also known as “Conyne” in Dutch) where the name “Coney Island” originated. Whether Coney Island’s old inhabitants explain the contagious energy and excitement of the park is untested, but, we beg to differ.
By subway, in just 50 minutes, you’ll leave behind the bustling streets of New York City and head into an amusement park escape. Instead of skyscrapers, you’ll see umbrellas on white beaches and blue ocean views. Vignettes of kids laughing and delicious food fills the air. Amusement park rides tower above. For a split second, you’ll feel like a kid again. It’s easy to see why Coney Island is considered one of New York’s most iconic neighborhoods.
Charles Bukowsky once said, “People are the best show in the world, and you don’t even pay a ticket.” At Coney Island that couldn’t be closer to the truth. The fun of it all includes more than just the whole amusement park experience. It contains the 360-degree show of the park goers around you.
Here at doitwell, we take this 360-degree notion to heart. We believe in an experience that’s more than fun. We believe in one that’s an all-encompassing joy. We believe in it so much, we live through it firsthand. We immerse ourselves in Guest Experiences to know precisely what our clients need, want, and desire out of their travels. We travel to attractions, museums, and other thematic landmarks around the world so we can be “in the know” of what’s next. Being ahead of the game connects us to our clients’ needs.
Dayna Safferstein, our UX Designer, and Selenia Morgillo, our Attractions Expert, are two team members making this possible. It may seem odd to send a UX Designer out to visit the attractions, but the reasoning behind it is holistic. We’ve noticed something missing from the Attractions and Tourism Industry. Something important. It’s the harmony of the online and offline experience. Every day at doitwell, we work on bringing this “lost art” back into the industry. We see this as our mission, our end goal, our result.
Recently, Dayna and her friends decided to visit New York’s unforgettable Coney Island destination. On a humid Sunday in July, they visited favorites like Deno’s Wonder Wheel and the famous amusement Luna Park. Selenia was there to gather all of the critical questions at hand.
Selenia: What’s it like to visit an attraction as a UX Designer?
Dayna: “I’m a UX designer, and for this reason, I always appreciate the design around me. I’m especially interested in ideas behind suspenseful designs that enhance the visitor experience.
Because of my specialty, I also take note of the details. I look at everything – from the prospects to the simple but brilliant ideas.
The line at The Log Flume is a great example. Beside the line, there was a see-through divider wall separating the people waiting from the water. Every time a cart barrelled down the hill, the water splashed up against the divider. On a hot summer day? That proximity to the cold water was tantalizing. It was nothing short of awesome! ”
Selenia: What part of the experience did you particularly like and what could be enhanced?
Dayna: “I appreciated the perfect timing in the management of the queues. We never waited more than 5 minutes, even on a perfect summer day.
The only negative aspect of our experience was the lack of transparency, especially when it came to purchasing the tickets. There are at least three amusement parks. My friends and I bought a non-refundable pass for Deno’s. Once we arrived, we realized we bought the wrong pass.
After entering, we soon realized it was a park with mostly kids rides and few
adult rides. We should’ve bought amusement Luna Park tickets because it had all of the adult roller coasters and rides. That wasn’t made clear enough.
Another experience that could use improvement is the customer experience, especially when it comes to explaining what exactly is purchased.
When I think about that experience, I had to ask myself, how could Coney Island better inform visitors of different parks? Each park would have it’s own color so if you see a ride you want to try, you can look down at the sidewalk and know right away what park it is in. Then when you’re buying tickets, the ticket colors can correspond with the sidewalk colors to increase transparency during ticketing.
These kinds of solutions? They’re the design solutions that I love. They’re simple but effective while keeping the overall guest experience in mind.”
Selenia: What would you recommend to a Designer visiting an attraction like Coney Island?
Dayna: “Everything! Coney Island was a total blast.
From my experience, there are improvements to be made. But all in all, the rides themselves are fantastic.”
From hearing about Dayna’s visit; amusement rides, fair food, and park experiences are always a blast to be had.
We take the Attractions and Tourism Business seriously. With a light-hearted touch, deep care for details, and a team that works side by side. We pay attention to the small, minute details. We venture out into unique experiences firsthand. We take these adventures back to the drawing board for future innovation. We do this with the sole purpose of improving the overall experience of our clients.
Dayna, as previously mentioned, is one of doitwell’s extremely talented consultants. New people, new perspectives, and new collaborations drive her work ethic. When visiting places like Coney Island, Dayna takes inspiration from where it matters. She’s inspired by the pivotal moments where guests get the most out of their experience.
Consider the see-through divider she saw at Log Flume. Her care and attention to its interaction with guests help her see what’s there. It provides her with a more in-depth insight into how Coney Island could improve. Dayna does more than look at what’s around her. She pulls experiences from her surroundings and begs the essential questions such as, “How does this benefit the Guest Experience? And, how can we push the envelope further?”
These questions and this devoted work ethic is what we believe to be necessary. It’s at the heart of what everything we do. We search with a constant hunger for solutions. We work on having an eye for innovative details. We aspire to make the online and offline experience visible. At doitwell, we drive these goals forward. We have this vision. Selenia, Dayna, and our extended team all share this vision with our clients at the forefront. Together, just like the tantalizing experience at The Log Flume, doitwell creates unforgettable moments. Moments that ultimately drive us forward.