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Digital strategy.
Seamless experiences.
Real results.

We help hospitality and entertainment brands design smarter systems and better journeys—powered by technology and shaped by insight.

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Featured Insights

Research for TRAN Committee: Relaunching transport and tourism in Europe – Part IV: Tourism sector – Think Tank, European Parliament Think Tank

Publication: November 2021. This thematic briefing provides the European Parliament’s Committee on Transport and Tourism...

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Amusement Parks and the Master’s in Languages, Intercultural Communication and Tourism Management

The research, coordinated by Professor Barbara Antonucci, director of the Master’s program, with the collaboration...

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Research for TRAN Committee: Relaunching transport and tourism in Europe – Part III: Aviation – Think Tank, European Parliament Think Tank

Publication: July 2021. This thematic briefing provides the European Parliament’s Committee on Transport and Tourism...

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Research for TRAN Committee: Relaunching transport and tourism in Europe – Part I – Think Tank, European Parliament Think Tank

Publication: February 2021. This study provides the European Parliament’s Committee on Transport and Tourism (TRAN)...

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COVID-19 and Guest Engagement Analysis in the Entertainment Industry: towards an Integrated Approach

Authors: Barbara Antonucci, Andrea Ciceri, Nicole Cutrufo, Courtney Riall Mallory, Giulia Songa. Abstract The present...

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Exploring the Future of Guest Experience

Introduction by Nicole Cutrufo The travel and entertainment sector is among those most affected by...

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We are Doitwell — a digital consultancy built for experience-led brands.

We help companies innovate through smart tech, thoughtful design, and data-driven strategy. From digital products to automated operations, we turn complex challenges into seamless, guest-focused solutions.

Nicole Cutrufo, PMP

AI Product Manager & Founder of Doitwell

Linkedin-in
EU2019-Tourism Forum in Helsinki, 18th European Tourism Forum: Digital Transformation as the Engine of Sustainable Growth for the EU Tourism Sector.
EU2019-Tourism Forum in Helsinki, 18th European Tourism Forum: Digital Transformation as the Engine of Sustainable Growth for the EU Tourism Sector.
EU2019-Tourism Forum in Helsinki, 18th European Tourism Forum: Digital Transformation as the Engine of Sustainable Growth for the EU Tourism Sector.
EU2019-Tourism Forum in Helsinki, 18th European Tourism Forum: Digital Transformation as the Engine of Sustainable Growth for the EU Tourism Sector.
EU2019-Tourism Forum in Helsinki, 18th European Tourism Forum: Digital Transformation as the Engine of Sustainable Growth for the EU Tourism Sector.
EU2019-Tourism Forum in Helsinki, 18th European Tourism Forum: Digital Transformation as the Engine of Sustainable Growth for the EU Tourism Sector.
Bit4Training Milan: Doitwell and Guest Experience in the tourism industry
Bit4Training Milan: Doitwell and Guest Experience in the tourism industry
Eleventh Edition of the Award PREMIO R.O.S.A. (Results Obtained Without Assistance by Merit)
Eleventh Edition of the Award PREMIO R.O.S.A. (Results Obtained Without Assistance by Merit)
Eleventh Edition of the Award PREMIO R.O.S.A. (Results Obtained Without Assistance by Merit)
Eleventh Edition of the Award PREMIO R.O.S.A. (Results Obtained Without Assistance by Merit)
Eleventh Edition of the Award PREMIO R.O.S.A. (Results Obtained Without Assistance by Merit)
Eleventh Edition of the Award PREMIO R.O.S.A. (Results Obtained Without Assistance by Merit)
Doitwell selected as an Innovative Startup from the American Chamber of Commerce in Milan
Doitwell selected as an Innovative Startup from the American Chamber of Commerce in Milan

Case Studies

Digital Marketing and Guest Experience

Gray Line I love Rome is part of the Carrani Group, a leader in the sightseeing sector in Rome. Doitwell set up a multi-channel strategy

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Guest Experience Design

From the opening of a brand new park, doitwell has designed the culture of service and trained the opening team.
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Product Discovery for AI-powered tools

African Bridge Network (ABN) is an organization founded in 2015 that helps foreign-trained professionals in Massachusetts to find career opportunities by providing skilled immigrant integration, professional network, fellowship, job search, employer engagement, and workforce development resources and opportunities.
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